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IT’S NOT JUST THE CARS, IT’S THE PEOPLE


...is a statement of unbridled joy concerning all that is Porsche - one of the reasons we chose to create the limited edition TAG Heuer Monaco to celebrate our obsession: 55 timepieces, each representing one year of existence of our cherished club.


by Vu T.H. Nguyen, Executive Director,

Porsche Club of America

CELEBRITY ENDORSEMENT


In preparing to shoot Le Mans, Steve McQueen’s main source of inspiration was his friend Jo Siffert, the Swiss racecar legend who in 1969 became the first driver ever sponsored by a watch brand: Heuer (TAG, standing for Techniques d’Avantgarde, was added in 1985 as the result of a takeover). McQueen insisted on wearing Heuer’s Monaco in the film, which had just been launched. Perhaps it was McQueen’s influence, or perhaps it was Porsche driver Siffert’s, but the Monaco seemed to become the preferred chronograph of the racing and fashion worlds in the 1970s.

PCA - THE PORSCHE CLUB OF AMERICA


The Porsche Club of America was founded 55 years ago by a commercial artist at home in the greater Washington, D.C. area; the first informal gathering took place at Bill Sholar’s home on February 8, 1955. By the time the second Porsche Parade occurred one year later, there were already 550 members. Sholar became Porsche’s official importer in 1963, the year Ken Twigg became president and 2,000 members were charted. The annual “Treffen”—which began as a get-together in Stuttgart with the Porsche Club of Germany—remains one of the club’s most important ventures and allows members to have an all-inclusive Porsche experience in the country of the car’s manufacture. Now serving more than 100,000 members, the PCA is the largest single-marque car club in the world.

LIMITED EDITION TAG HEUER MONACO

FOR PORSCHE CLUB OF AMERICA

TAG Heuer’s Monaco model celebrated its fortieth birthday in 2009. This watch, whose unique and uncompromising geometry helped achieve its almost legendary status, is one of the most recognizable timepieces in the world.

The official limited edition of the TAG Heuer Monaco manufactured for the Porsche Club of America can be ordered now, though projected delivery will not take place until September. This automatic wristwatch includes a chronograph, the equivalent of a stopwatch on the wrist. Its special dial designed in red and black rally stripes and the racing number “55,” as well as the Porsche Club of America’s logo engraved on the back, underscore the unique quality of this club watch. >>

>> The time is also legible in darker conditions thanks to the use of luminous substance on the steel hands and hour markers. Additionally, this Swiss made watch is secured to the wrist by a special black leather strap with racing holes and red stitching that is not available at retail.


A true collector’s timepiece due to its high quality and rarity, it is only available through the Porsche Club of America in a limited edition of 55 pieces symbolizing 55 years of the club.

LIMITED EDITION TAG HEUER MONACO  FOR PORSCHE CLUB OF AMERICA

ORDERFORM

FOR

NON-PCA MEMBERS

Order_form_non.pdf

ORDERFORM FOR

PCA MEMBERS

order_form.pdf